What should I charge?
How it works
Price like a business, not a guess.
01
Count every cost
Blank, paper, ink, supplies, packaging, plus a misprint buffer, because ruined blanks are a real cost of doing business.
02
Pay yourself
Your minutes per item × your hourly rate goes into the cost, your time is not free. Then pick where you sell so fees come off the top.
03
Pick your price
See ×2 / ×2.5 / ×3 pricing with profit, margin and your real hourly pay at each, or test any price with “what if I charge…”.
Pricing FAQ
The money questions sublimation sellers actually ask.
Community research puts finished 20oz tumblers at $20–$35 depending on design complexity and market. But the right answer starts with your numbers: a $5 blank plus paper, ink, packaging, a misprint buffer and 20 minutes of your time is roughly $10–11 true cost, so $25 (×2.5) pays you fairly and stays in the market range.
Cost defaults are typical US hobby-seller figures (2026), always enter your real supplier prices. Platform fees are approximations; check your latest statement. Community price ranges are reference points from seller research, not promises, your market, quality and niche set your ceiling.
